How to Choose the Right Trading Desk for Programmatic Display
Tired of struggling to find the right trading desk to optimize your programmatic display? Sick of how opaque display buying can seem?
Learn from industry leader, Maria Colletta, Director of the Acquisio trading desk, as she reveals some of the best ways to pull inside information out of potential display trading desks. With these 14 simple questions, you'll be able to maintain control of any trading desk pitch. Get the facts, learn what you really need, and discover what industry standard looks like.
This guide is your best bargaining tool to make sure you get exactly what you want from the right display vendor, including rarely released previews of pricing strategies.
You'll learn how to:
- Target customers across different ad exchanges, devices and channels to optimize campaign performance.
- Use granular targeting, HD reporting and attribution to repeat successful display campaign performance.
- Find the right mix of manual strategies and automated solutions to reach the right audience.