With so many automation solutions available, all claiming to optimize different aspects of the digital campaign process, to make your life easier we’ve highlighted some of the best solutions on the market, to help you choose what’s right for you.
This extensive ebook can be used as a guide to resolve some of the major issues of campaign development your company may struggle with, including:
- Bid and Budget Management
- Display Ad Performance
- Data Feed Optimization
- Ad Testing
- Ad Creative
Co-written by some of the brightest minds in digital marketing, including Brad Geddes and Lee Goldberg, this is an invaluable resource to learn about some of the best marketing technology options available.