The Dynamic eCommerce Campaigns service automatically generates search campaigns for advertisers based on a delivered eCommerce inventory feed. Ads are shown based on the existence of inventory in the latest feed.

This service automatically creates campaign assets (ad groups, ads and keywords) and uploads them to the publishers (Google AdWords, Bing Ads) with default settings. Since inventory fluctuates daily, Dynamic eCommerce Campaigns will reduce the workload for your campaign managers and ensure that ads are delivered based on the latest inventory.

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