The Universal Media Loader is an exciting step forward for clients who want to use the Acquisio platform as a reporting tool to provide a 360° view of their marketing initiatives. Now you can upload your own performance reports from other media publishers, such as 2nd tier search engines, or display networks. This data will appear in Acquisio as a Publisher just like AdWords and Bing Ads. The related performance stats are available throughout Acquisio. The Universal Media Loader extends the functionality of Acquisio and allows you to deliver these stats in rich HTML reports that include this publisher data alongside your AdWords and Bing Ads campaign data.

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