Cross-channel performance improvements powered by machine learning.
NEVER STOP OPTIMIZING
Acquisio Turing is our machine learning optimization suite that never stops searching for ways to get better campaign results. From lower CPCs to more conversions, you’ll get intelligent bid and budget management 24/7.
That means you’re making the most intelligent budgeting decision across all your campaigns all the time without even thinking about it.
DISTRIBUTE SUCCESS EVENLY
Move money where it matters most without lifting a finger. Maximize the impact of every dollar across search and display intelligently and automatically with Acquisio budget distribution. This set of algorithms comes as part of Acquisio Turing. You don’t have to worry about where to move budget throughout the month, the AI does it for you.
Inside Acquisio, campaign managers control budget distribution by selecting a checkbox, setting the slider and guiding our AI to prioritize budget attainment or click volume. Moving the slider from left to right allows you to calibrate to different campaign outcomes.
Read more about scenarios for budget distribution on our blog.