What if we told you that for every $100 businesses spent on traffic generation, only one measly dollar of that was spent on optimizing conversions. This seems ridiculous when coupled with the fact that only 22% of businesses say they are satisfied with their conversion rates (a fun fact you’ll find in the below infographic). That means 88% of business are unhappy about their conversion rates, but for some reason it’s not reflected in their spending.
It’s great to drive huge volumes of traffic to your website or e-shop, but ultimately if none of those visitors are buying your products or services it’s all pretty self-defeating.
The team at eCommerce platform provider AmeriCommerce have put together a new series of content designed specifically to help digital stooe owners supercharge their conversion rates.
The following infographic runs through some interesting and eye-opening information around eCommerce conversion rates and the impact they have on an online business. Plus, this infographic features a quote from our friend, Bryan Eisenberg!
Supercharge Conversion Optimization – The Facts – Infographic by the team at AmeriCommerce
