Supercharge eCommerce Campaigns: Conversion Optimization Infographic

What if we told you that for every $100 businesses spent on traffic generation, only one measly dollar of that was spent on optimizing conversions. This seems ridiculous when coupled with the fact that only 22% of businesses say they are satisfied with their conversion rates (a fun fact you’ll find in the below infographic). That means 88% of business are unhappy about their conversion rates, but for some reason it’s not reflected in their spending.

It’s great to drive huge volumes of traffic to your website or e-shop, but ultimately if none of those visitors are buying your products or services it’s all pretty self-defeating.

The team at eCommerce platform provider AmeriCommerce have put together a new series of content designed specifically to help digital stooe owners supercharge their conversion rates.

The following infographic runs through some interesting and eye-opening information around eCommerce conversion rates and the impact they have on an online business. Plus, this infographic features a quote from our friend, Bryan Eisenberg!

Supercharge Conversion Optimization - The Facts - Infographic

Supercharge Conversion Optimization – The Facts – Infographic by the team at AmeriCommerce

shopping campaigns

Jillian Zacchia

Jillian Zacchia

Jill is a professional writer, editor and social media procrastinator. With a degree in Literature and Communications from McGill, she started her journalism career writing about lifestyle and entertainment for teen magazines, and after dabbling with wedding and travel writing she began the transition towards content creation for start ups, marketing and tech companies.

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