ClickEquations readers and customers know that we consider search queries, the words users type to initiate their search, as a vital part of paid search reporting and management. Just yesterday our post pointed out that keywords themselves aren’t really important, they’re just a way to attract search queries. In High Resolution PPC (our upcoming e-book) we talk a lot about using the match type, negative, bid, and other options to tune campaigns around search queries.
Here’s a comment from Matt Cutts on the issue: “Were continually testing new interfaces and features to enhance the user experience. We are currently experimenting with a javascript enhanced result page because we believe that it may ultimately provide a faster experience for our users. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project.”