In this clip, Marc Poirier Co-Founder and VP Marketing at Acquisio talks about mobile PPC and its implications for your paid search campaigns. Specifically, he looks at (1) the growth of mobile PPC, (2) what kind of advertisers it affects the most, (3) how mobile PPC ads differ from desktop PPC ads, (4) mobile landing pages, (5) how to choose mobile keywords, and (6) how to measure the success of your mobile paid search campaigns.