From ad copy blunders, to wrongful testimonials and click fraud, marketing agencies have gotten themselves into some terrifying legal trouble by not complying with the law. Thing is, most marketing… […]
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Last Minute Holiday Ad Campaigns Leveraging New Google Shopping Features Already a critical component of the retail-marketer’s toolkit, Google Shopping is one of the only last-minute… […]
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This FREE webinar will be valuable to you if: You’re just getting started with pay per click (PPC) advertising You’re already advertising but you want to improve your results During the webinar, Acquisio’s Beth Thouin will give you access to PPC benchmarks by industry, based on data from more than 30,000 advertiser accounts! For example, […]
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Advertising only the vehicles that are in stock can be a real challenge for automotive marketers. Learn how these automotive juggernauts automatically generate search and display campaigns based on their latest inventory! What You’ll Learn: Acquisio partners, Mudd Advertising and 3GEngagement, discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance, including: How automotive […]
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Do your clients ask you for backlinks to boost SEO? Or are your clients more interested in CTR than CPA on PPC campaigns? As digital marketing experts, it’s our job to stay up-to-date with the latest technology and best practices in our ever-changing field. In this webinar, Krista LaRiviere, CoFounder and CEO of theaward-winning SEO platform, […]
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In this webinar, our straight-shooter co-host, Lee Goldberg of Vector Media Group, shares common mistakes and challenges that advertisers face. He’ll walk through 5 proven strategies marketers need to turn Facebook into a contending revenue driver. What you’ll learn in this webinar Audience Targeting Would you rather be something for everyone, or everything for someone? […]
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In this 45 minute webinar based on our popular predictions ebook, today’s top digital experts discuss the most relevant trends in the 2017 digital landscape. Our experts walk you through the hottest 2017 trends in PPC and Search, plus how it impacts your bottomline. Everything marketers need to know in 2017! What you’ll learn in this […]
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Google announced the launch of Expanded Text Ads (ETA) this summer and now is the time for marketers to strategize, test, and take advantage of Google’s new ad format. In this webinar, Brad Geddes and Richard Beck will run you through important findings and provide a step-by-step guide to help you get the most of […]
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Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you’re capitalizing on mobile search? How do you make sure […]
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When Google looks at your Quality Score, it assesses certain aspects of your marketing campaigns, all the way from the ad text to the landing page. But how much weight does Google give to each of those elements? Brad Geddes from AdAlysis has reverse-engineered the Google Ads Quality Score and has joined us for this […]
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