It’s hard to believe that 10 years have gone by since we first had the idea to change the world of PPC. For those of us who have been on board since the beginning, it seems like it was just yesterday when we first started talking about doing this, and we have created lifelong-lasting memories along the way.

The company has changed so much over that period – in the beginning, we were a 10-person agency, but after 5 years, we sold the agency business, raised some money and focused exclusively on building software to help digital agencies improve their SEM operations and deliver better results to their clients.

Since the beginning we have added some amazing people to the Acquisio team, and we’re amazed every single day by the knowledge and professionalism displayed by our co-workers.

Along the way there have been some fun events, some things that happened that have been significant in the growth of our platform, and some amazing developments. So sit back, relax, and enjoy 10 of the highlights from Acquisio’s last 10 years.

1. Acquisio T-Shirts

When we attended our first event, we were the new kids on the block (not the band, the saying) and were trying to I Hate Doing This Shitget some attention. The answer came in the form of a t-shirt.

At every event we’ve ever been to, our t-shirts have been one of the most sought-after items each and every time. It’s been a great way for us to get some attention, and it’s also a great way for people who wear our shirts to get attention. The messages on the shirts pull no punches, and we’ve spoken to many of the things that online marketers feel on a daily basis, as well as how we go about helping them out with those challenges.
We’ve given out more than 4,000 of the “I Hate Doing This Shit” t-shirt, and there are tens of thousands more out there sporting messages like “I Make the Rules,” and “I Answer to No One.”

Looking back, was the t-shirt a good way to get people talking? Sure was!

2- Acquisio’s First Show

Our first show, Ad:Tech New York in 2006, was nerve wracking. We did not yet have a completed product, and we had been positioned all the way on the third floor at the very back of the convention center. What we did have were some awesome t-shirts and a MINDBALL game (it’s exactly as exciting as it sounds)!

The good news is that we were able to get some people over to talk to us who were genuinely interested in what we were doing, and it was enough for us to know that we would be able to move forward.

What it taught us is that you don’t need the biggest booth, you just need the best ideas. 

3- The Amazing Coffee Machine

As the Acquisio team started to grow, more energy was needed. Enter: The Coffee Machine!

The pride and glory of the Acquisio office, this bad boy has kept more people awake than worrying about bills has.

Its popularity can be measured in the amount of emails our HR department gets on the odd occasion when it is not working. It’s definitely one of the things our staff loves the most about working here.

4- First Clients

As a business starting out, it’s not unlikely that you’ll not have a lot of money to work with. Such was the case with Acquisio and so, in the early days, it meant being the best at enabling PPC and SEO.

One of our very first clients, SEER Interactive from Philadelphia, has grown along with us, and has become a powerhouse of PPC marketing. They have stuck with us from the very beginning (from the very first quarter!) and we are mesmerized by their patience and unwavering support for what was a vision, more than a product. And by the many blog posts they post on the Acquisio blog, one can be fairly certain that they’re getting a lot out of using the Acquisio platform!

5- First User Summit

Our first User Summit was more successful than we had ever dreamed it might be when we thought of the idea.

We had Acquisio users from all over the world attend the three-day event held during Montreal’s Jazz Fest. Kicked off by a great keynote from Mitch Joel and some incredibly exciting announcements, each day featured sessions from some of Acquisio’s top users that gave others the ability to get even more out the world’s best performance media platform.

The entire weekend was fun, productive, and educational, and we can’t wait to do it again!

6-  Worldwide Expansion

After a couple of outings to SES and ad:tech in London, we kept hearing over and over again from those we spoke to, “We’d love it if you had a local presence. And so we did. We met Laurent Boninfante and he was chosen to head up our London office. He had been doing such a great job that we hired him a General Manager and gave him the mandate to build a world-class team for our EMEA expansion.

In December of 2011 the offices were opened, and less than a year later we expanded to London’s Tech City with a team of amazing folks who spread the word and support our EMEA clients.

This success triggered more expansion, and we have since opened offices in Seattle, Chicago, and New York. No matter where they’re located, they are all integral parts of the Acquisio team and we’re excited to have them all along with us on this ride!

7 – Strategic Acquisitions

Early on we realized that there were people who had expertise in areas that we did not, and our platform could benefit from that expertise. As such, we’ve made a few acquisitions over the years of complimentary businesses to our platform.

Beginning with ClickEquations in 2011, a strategic addition that allowed us to rapidly expand our service offerings to better meet the needs of our clients with killer features for  search marketing, shopping engines and product search.

And then in August of last year, Acquisio acquired ScienceOps, a Seattle business that has created the most powerful algorithms for Display advertising available to online marketers. Created by a former NASA scientist, the algorithms have been proving themselves to be far and away the best product on the market for marketing on the Google Display Network and our clients are amazed at the results.

Since then we’ve been adding more of their science to our platform. We’ve altered these algorithms to do the same job with Search campaigns, with updates to campaign bids and budgets every 30 minutes, and millions of decisions made every day to help marketers suppress CPA and increase volume. You can find more details in our Spring Release notes.

8-First Make-A-Wish Foundation Event

As those who have been privileged enough to have a lot, it is, as the saying goes, on us to ensure that we give back. As one of the ways in which we do this, each year we participate in the 48 Ride for Wishes, A Make-A-Wish Foundation fundraising event.

Each year we assemble teams of Acquisio employees who, rider by rider, take part in a 48 hour cycling relay. We have a great time doing it, but more to the point, we have been able to raise more than $30,000 for the Make-A-Wish Foundation through our fundraising efforts. To all of you who have donated, thank you!

In addition, Acquisio is pleased to offer all of the proceeds from our Cafe Press store (where you can buy those world-famous t-shirts of ours) to the Make-A-Wish Foundation. So get on over to the store, and do something good for someone else while getting something good yourself!

9 – Office Move 2012

As with any growing business, the time comes when you have to give up the original space that you’ve learned to know and love, and move on to another space to accommodate the extra space required with growth.
 We started by having the kind of space we needed designed for us in a way that could accommodate our new space. As construction began, we all started to get very excited.

We moved in at the end of February, 2012, and haven’t looked back. We have managed to retain a nice, open office style, while still giving everyone enough privacy to get their work done in peace. If you’re ever in Montreal, come on by for a tour. And you know that you’re going to get a great cup of coffee while you’re here!

10- The New Acquisio

The New Acquisio is being used in Beta by many of our clients right now, and the feedback that we are getting is amazing. It has been a massive project for us with with many hours dedicated to getting it right from our world-class development team. We are fortunate to have some of the best developers in the world here at Acquisio, and they’ve been diligently working away on our biggest project yet.

We want our users to have the best experience possible, and attain the best results possible in the process. We started by building software iteratively and have added module upon module with some integration, but realized that there was room for improvement which could only be addressed by changing both the technology and the approach.

And this is what we have done with the New Acquisio. Redesigned and redeveloped from the ground up, we are very proud of what we have been able to achieve and can’t wait for all of you to be using it in the very near future. Faster, more intuitive, and with more features than ever, this version of our platform is the perfect spot to begin the next 10 years.

To all of you who have supported us over the last 10 years, we’d like to say a very big THANK YOU! It’s through your support that we’ve been able to get this far, and through your questions and requests for more functionality at each step of the game that we have been able to create the performance media platform that sets the industry standard.
Here’s to another 10 great years!