Acquisio Adds Mark Roberge, Harvard Professor and Former CRO of Hubspot, to its Board of Directors
MONTREAL, September 7, 2016 -- Acquisio, a global leader in acquisition marketing solutions for local businesses is pleased to announce the addition of Mark Roberge to its board of directors; a key addition as Acquisio is experiencing another wave of growth as its next group of innovative, data-driven marketing solutions launch this year.
Mr. Roberge is currently a full-time Senior Lecturer at Harvard Business School, where he teaches Entrepreneurial Sales and Marketing and The Entrepreneurial Manager.
Prior to HBS, Mark served as SVP of Global Sales and Services at HubSpot (NYSE: HUBS). where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
Mark received his MBA from the MIT Sloan School of Management and a B.A. in Mechanical Engineering from Lehigh University. He has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. Mark is the author of the bestselling book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.”
Mark will be joining Acquisio’s Leadership team as both a Board member and Advisor, helping the company build marketing, sales and customer experience expertise to manage through this next phase of revenue and market share expansion.
“As someone who understands the importance of a data-driven, standardized, repeatable approach to scalable growth, I feel very excited to be joining Acquisio’s Board at this stage in their evolution. Transforming the process of customer acquisition online with the use of advanced data science, and making those outcomes available to marketers of all sizes is truly differentiated and scalable.”
“Mark is a critical piece of the puzzle for Acquisio as a business.” Says Marc Poirier, CEO of Acquisio. “As we work to bring better marketing solutions through the power of true machine learning and AI, Mark’s leadership and experience will be invaluable for us. We are extremely excited to work with him to help us build the scale and growth we believe is there for us to take in the market.”
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio’s advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online.
As one of the first SaaS companies to apply advanced machine learning technology to advertising, Acquisio’s high-frequency optimization algorithms perform nearly 2.5 million campaign adjustments per day for 400 clients running over 300,000 campaigns. Acquisio is recognized as being one of the fastest-growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for five consecutive years.
Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Austin, Rio de Janeiro, London, Istanbul and, Tokyo. For more information, contact Acquisio.