Bing just announced Acquisio as an elite partner and we couldn’t be happier about our new best friend. If you’re a marketer that needs to improve campaign visibility and lower costs, then Bing should be your new best friend, too.
Bing has grown to represent nearly a third of all searches in the US. Bing Ads, by consequence, increased their search advertising revenue more than 24% in FY2016. This makes Bing Ads a major player when it comes to digital advertising campaigns, which is why Acquisio is so proud to be part of Bing’s Elite Partners Program.
Becoming a Bing Elite Partner
An expansion of the Bing Partner Program, the title of “Elite Partner” is only for Bing’s top partners. Elite Partners are top-performing companies who have shown that they can work with Bing to provide clients with the best tools and services to optimize their digital marketing campaigns.
More than just a fancy title, an Elite Partnership with Bing means Acquisio will have access to some serious perks. These include exclusive training on future Bing Ads technology, insights on marketing strategies, and being the first to learn about new search engine innovations.
Acquisio will, of course, pass on all of this valuable information to our clients. Everyone benefits.
But what’s most exciting about the Elite Partnership is the chance to grow with the world’s #2 most popular search engine. Doing so means helping businesses understand just how important Bing Ads truly are when it comes to optimizing ad campaigns.
The Benefits of Bing
Most advertisers focus their PPC campaigns on Google. But marketers beware! That’s dangerous thinking.
While we would never toss Google aside, advertising with Bing allows marketers to diversify their ad campaigns with a second strong source of traffic. This increases overall reach and allows access to different demographics that prefer to use the Bing search engine.
Beyond representing a significant search share, Bing also helps businesses grow their audience because their ads typically cost less than with Google AdWords. I repeat; with Bing you can spend less money on ads while accessing new customers! That’s a huge win-win that marketers simply can’t ignore. Ultimately, Bing and Google campaigns complement each other to create a more effective marketing strategy.
Furthermore, Bing’s presence in the search landscape brings diversity in what would otherwise be a one-man-show in the marketplace. Bing regulates the digital economy for paid search marketers; if everyone only advertised through Google’s AdWords platform, they would have a complete monopoly on the digital search advertising world. Among other potential negative consequences, this could result in an even higher cost-per-click; no PPC expert wants that.
As a final benefit, Bing is truly devoted to client satisfaction – something we take great pride in here at Acquisio. Working with Bing has been an incredible experience so far and we’re really excited to see what the Elite Partnership will bring for us and our clients in the near future.
Acquisio <3’s Bing!
Feature Image: Bing’s Facebook
Video: Bing Ad’s YouTube Channel