Mobile-specific PPC ads were ranked the third most effective tactic behind text ads and remarketing by PPC marketers in 2018. And it makes sense, as the majority of search engine and overall online traffic is now mobile. PPC marketers state that...
According to Hanapin Marketing’s State of PPC Report, pay per click marketing budgets are increasing. Compared to 2016, 79% of marketers say their budgets are higher and will continue to increase. With budgets rising and an overall positive...
Pay per click search terms are a tricky beast to navigate. Do you bid on branded terms where you can capture interested users close to converting? Or do you bid on non-branded, more generic terms like PPC tool that bring in more traffic and leads...
The following guest contribution comes from Reuben Yonatan, CEO of GetVoIP. The first step to success with your PPC campaign is getting people to click your ads. We want to leverage human psychology and play off of known cognitive biases to drive...
It’s no secret that Amazon is dominating the e-commerce industry. It has made shopping super convenient for people around the world, but for an independent e-commerce retailer it can feel more like the playground bully—aggressively competing to...
There are two main bidding methodologies. PPC Marketers either use third party tools like Acquisio Turing for automated bidding or they do manual bidding at the publisher level. So which is better? There is no right answer because each campaign...
It’s a beautiful day, the sun is shining, so you decide to find out how your PPC ad campaigns are performing by asking what is a good click through rate? You run some analytics and dashboard reports, only to find your click-through rate (CTR) is...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. As a self-proclaimed PPC Wizard, Robert Brady knows PPC. He is the Founder of Righteous Marketing and is at SMX this year for the...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. We got the chance to catch up with a long time friend of ours, Jeff Ferguson CEO of Fang Marketing, at SMX West this year. Jeff was...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. It was an absolute treat to have the chance to interview Holly Miller, the Brand Ambassador for Search Metrics at this year’s SMX...
This interview is part of our SMX West expert interview series taking place between March 12th and 16th, 2018. Possibly one of the most well-liked PPC faces on Twitter, Kirk Williams (aka PPC Kirk), founder of Zato Marketing, doesn’t disappoint when...
This interview is part of our SMX West expert interview series taking place between March 12 and 16th, 2018. We were delighted to have the opportunity to interview paid search expert Aaron Levy this year as part of our SMX West 2018 interview series...