Tag - PPC Marketing

Paid Search Clarity – Part I

Yesterday I noted that paid search managers face three challenges in trying to effectively manage paid search campaigns: A lack of clarity (reporting problems) Difficulty defining priorities (strategic and planning problems) Horrible inefficiencies...

The Missing Match-Type

While we already have Broad Match, Exact Match, Phrase Match, and unfortunately Automatic Matching, there is one unavailable Match Type we could really use: And Matching. I’d like to be able to specify two or more words, and match to any query...

The Match Type Keyword Trap

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== The previous post introduced the idea of building a Match Type Keyword Trap. This...

The Perfect Match Type

NOTE: This is part of a post series. It’s available as a single post for easier reading: The Match Type Series. =============================================== Match Type is the PPC option which has perhaps the highest impact, is the least...