When it comes to SEM, or any form of paid marketing, the only way to generate new customers and positive ROI is to spend money in the first place. The question is, just how much should you be spending? Indeed, much (if not most) of your marketing...
Bid adjustments, also known as bid modifiers, allow you to move your bid values up or down depending on circumstances that you choose. Technically they are percentages by which the base bid is modified, but that doesn’t roll off the tongue in quite...
Quick question: Who, among your potential customer base, do you typically target with your PPC ad campaigns? If your answer was something along the lines of “new leads” or “top-of-funnel consumers,” you’re not alone. It’s pretty common for companies...
Update: Google recently announced that they will be globally restricting ads in the tech support category in the face of widespread fraud. To avoid being targeted in the sweep, make sure that your ads provide legitimate value, are not misleading to...
This post, with a spotlight on PPC for travel, is part of a series focusing on specific PPC strategies per industry. While the basic components of every PPC campaign are the same, no two are identical. Consult your industry’s guide for tailored tips...
This post, with a spotlight on PPC for law firms, is part of a series focusing on specific PPC strategies per industry. While the basic components of every PPC campaign are the same, no two are identical. Consult your industry’s guide for...
The internet has become very pervasive at shaping our e-commerce capabilities, the economic landscape and the rapid scalability of internet related jobs. This landscape that we interact with as marketers and consumers gets more complex everyday no...
PPC marketing is now a standard way for businesses to find new customers for their products and services. Yet many small businesses have been disappointed with their first steps into PPC. It can be a tricky marketing strategy. First-time PPC...
If you’re a PPC marketer, you’ve probably been asked: How much should I spend? And, what can I get in return? Whether you work in-house or at an agency, PPC forecasts and projections are part of your job…but forecasting the right budget and...
Amazon ads are growing in popularity among PPC marketers. While Google still holds the lion’s share of ad revenue, Amazon’s digital ad revenue is predicted to hit $1.44 billion in 2018…and, Amazon shows no signs of slowing down. Media analyst...
This article is a quick look at PPC for beginners. You will learn the basic concepts and best practices of PPC (Pay-Per-Click) advertising to help you get started. Pay-per-click advertising is a big part of modern business. If you’re a newbie to PPC...
Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing and gets your brand at the top of Google, Bing and all the other search...