Naoise OsborneHow is ClickEquations different than other paid search / bid management tools? That’s a question we’ve been getting a lot since our recent introduction. Here’s a quick list of ten capabilities we think set us apart. 1) Search...
Tag - PPC Marketing
aroubtsovCombining Forces « PPC & SEO » What the Left Hand Can Learn From the Right
Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic...
PPC Rockstars Interview
I had the pleasure of being interviewed by David Szetela from Clix Marketing for the PPC Rockstars radio show. David and I discussed a range of ideas about paid search management and software, focusing on both High Resolution PPC and ClickEquations...
Blog Newsletter
Electioneers Need Some (PPC) Campaign Management
During the 2004 US Presidential election race I was actively practicing the art of the American dream, crashing on a friend’s couch on the Big Island of Hawaii. In the two weeks leading up to the vote, as I lazed around on the lanai watching...
Why Is Tagging So Hard?
The internet, as we all know, is the most trackable vehicle for marketing ever created. Everything that goes through these tubes can be perfectly tracked, traced, documented, and reported on. Ya, right. They never mention the two little...
Paid Search Data Sources
Data drives paid search. We pay for clicks. We spend for conversions. And in between these two metrics we strive to understand how our keywords, text-ads, and landing pages are impacting results. But where does the data come from? Some of it comes...
The Mantra of High Resolution PPC
Target, Value, Satisfy, Understand. That’s the mantra of High Resolution PPC. The idea is to stop thinking about mechanical components like keywords and bids, and instead focus on a logical marketing progression. We want the tools to support...
Why We Created ClickEquations
ClickEquations was created because we wanted a more effective and efficient way to manage paid search campaigns. We have years of PPC management experience, and have used many the top search management tools. We did a pretty thorough analysis of...
Shifting PPC from Low To High Resolution
Since the dawn of time, paid search has been conceived of and managed based on four key components and common perceptions of their roles: Keywords. Keywords define when your ads run. Choose keywords and phrases that people looking for your product...
Rethinking Paid Search
Two years ago we took a deep soul-searching look at paid search management practices and technology and decided both were inadequate. Since then we’ve developed completely new management practices and technology, and it’s time to roll...
TheInsideAngle Blog Reviews ClickEquations
We held some blogger-only previews this week, and Andrey from theinsideangle has posted some thoughts after seeing ClickEquations. The post is comprehensive, and here’s our favorite part: From what I was able to see, the tool provides three...