This article is a quick look at PPC for beginners. You will learn the basic concepts and best practices of PPC (Pay-Per-Click) advertising to help you get started. Pay-per-click advertising is a big part of modern business. If you’re a newbie to PPC...
When two people fall in love with a deep understanding and appreciation for one another we say things like “they’re a match,” “they fit together,” and “they finish each other’s sentences.” This is the type of relationship that businesses should...
The rules of the game are always changing when it comes to PPC advertising and the model has constantly evolved since its conception in 1996: PPC has come a long way since Planet Oasis was offering PPC advertising spaces on a desktop application and...
As we dive head first into 2018, there are a few PPC questions we want to clarify that we get asked all the time. From Facebook ads to ad spend, many of you have common questions that deserve answers and you’re not alone! Since these topics keep...
The following guest contribution comes from our friends at After Clicks Interactive. When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc. However...
The following contribution comes from Phil Frost, founder and COO of Main Street ROI. Acquisio will be taking part in the Master Your Marketing webinar series, hosted by Main Street ROI, at the end of November. Google AdWords is not always the most...
Fundamental to PPC campaign setup and success on AdWords and Bing is the infamous decision on which keyword match type to use – broad match, broad match modifier, phrase match or exact match? The topic of match types is not new and in fact...
Our latest webinar discussing the do’s and don’ts when it comes to SEO and PPC, brings together some of the best in the business, with Krista LaRiviere from gShift and our very own Marc Poirier. Founded in 2009, gShift is a digital...
All too many advertisers assume Google is the only resource for effective paid search campaigns. Businesses large and small fork out tons of cash on PPC ads with AdWords while completely ignoring the other major search engine: Bing. We’re not...
Estelle Pigot
Chandal Nolasco Da Silva
Fahad Muhammad
Sandra Jimenez
Greg Meyers
Phil Frost
Ahmed El Wassimy