It’s been a long time coming but the wait is over, the Acquisio API is here! Acquisio now allows customers to programmatically provision and manage accounts by connecting to our platform via our new API. Customers love this because they can...
With the B2SMB Summit wrapping up last week in Chicago, our team is full of feels for small business owners and how to help them succeed. True to our mission to help businesses thrive in the digital economy, we’re embracing AI and machine learning...
Mike Roberts, the Founder of SpyFu, talked about lessons learned from a down and dirty SEO content audit in the second iteration of the Master Your Marketing (MYM) series, along with his teammates Patrick and Sidra. Acquisio is participating in the...
Where would we be today without our precious stack of martech tools? The introduction of the tools themselves revolutionized how marketers streamlined their processes, creating all new techniques for measuring customer interactions and making the...
Picking the best time of day to advertise isn’t obvious. The best time of day could refer to the time that you get the most impressions or it could refer to the time of day that you get the most conversions. Similarly the best time of day could be...
Following recent debates with friends on the subject of AI, I came to the conclusion that confusion around the topic is rampant. I’ve been told that machine learning is more advanced than AI, to which I responded “no, machine learning is...
The following contribution comes from Jeffrey K. Rohrs, the CMO at Yext, and features content from his new book called The Everywhere Brand, co-written with Jay Baer. For nearly 25 years, the battleground for consumer attention has been your brand’s...
An increasing amount of martech providers, including Google themselves, are supporting marketers and advertisers in their quest to understand the relationship between online and in store customer interactions. According to eMarketer, just over 50%...
With smart speakers doing everything from setting alarms to solving crime, we’re all eagerly exploring the increasing and evolving applications of these devices as consumers and as advertisers. From people with disabilities using the speaker for...
Marketers and business owners often struggle trying to decide how much to pay and ultimately what to bid when advertising on Facebook. With the number of Facebook users around the world growing every year, marketers need to understand how much they...
Almost all Pay-Per-Click (PPC) agencies are great at dialing in campaigns, reducing cost-per-click (CPC), finding ways to grow your budget, and improving your results over time. What is rare is finding an agency that can create synergy around your...
This week Acquisio is celebrating the local marketer. We had a guest post about local marketing yesterday and today our VP of Marketing is a guest speaker in a webinar all about machine learning and local marketing. The webinar is being hosted by...