Over the past 7 days we’ve been drilling down on Google’s Adwords Quality Score. (See posts 1, 2, 3, 4, 5). For me this focus was eye opening. I’d never considered QS so fully, researched it so thoroughly, or thought about it so...
Tag - Optimization
aroubtsovQuality Score Questions & Answers, Part III
We have a few questions left from last week’s Quality Score webinar with Bryan Eisenberg. The first batch of 10 Quality Score Questions/Answers are here, and the second batch of 10 more Quality Score Questions/Answers are here. Any more...
Quality Score Questions & Answers – Part I
In our Quality Score Webinar with Bryan Eisenberg there were way too many questions to answer during the event. This is the first of several posts in which these questions will be answered. We’ll split the answers between here and TheGrok.com...
Quality Scores and Quality Score Drivers
A cornerstone of High Resolution PPC is the fact that there is a true but over-simplified view of just about every aspect of paid search marketing. With Quality Score, the popular notion is that there is one single specific metric calculated based...
Blog Newsletter
Quality Score – The Preamble
Quality Score does three things for Google: It acts as a bozo filter to limit or prevent ‘undesirable’ ads and advertisers It acts as a ‘preferred customer program’ to reward top performing advertisers It provides a...
Quality Score and Bid To Position
A lot of advertisers have keywords on which their desire and instinct is to ‘bid to position’ – meaning they want to rank in the top slot (or the top 3 slots) and are willing to pay almost anything to do so. This is generally...
Free Quality-Score Webinar – Nov 25th
Following my post last week on Quality Score, I was invited by Bryan Eisenberg to participate with him as part of his Always Be Testing Seminar Series on Tuesday, November 25, 2008 @ 12:00pm EST. Bryan and I will present and discuss important...
Google Quality Score Gains More Importance
Google is again modifying both the calculation and impact of their ‘Quality Score’ metric. As with most Google changes, the stated goal is improving search quality and user experience. The coincidental result is that Google will make...
Why Is Tagging So Hard?
The internet, as we all know, is the most trackable vehicle for marketing ever created. Everything that goes through these tubes can be perfectly tracked, traced, documented, and reported on. Ya, right. They never mention the two little...
Why We Created ClickEquations
ClickEquations was created because we wanted a more effective and efficient way to manage paid search campaigns. We have years of PPC management experience, and have used many the top search management tools. We did a pretty thorough analysis of...
More on Google Quality Score Update / Change
Andrew Goodman is clearly one of the most informed and deepest thinkers on the insides of Adwords. His comments on the recent changes are worth reading and thinking about. I particularly like the way he defines assumptions as to why they’re...
Has Web Analytics Jumped The Shark?
One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie – all of them who aren’t now as rich as Ron Howard...