Hey, this is Alex. If you follow the ClickEquations Twitter account, you know we’ve been talking about Quality Score and trying to dispel some of the myths and bad information out there. Well, we decided to put the question...
Tag - Optimization
aroubtsovQuality Score Changes Revealed in ClickEquations
All the recent talk about Quality Score got me to finally figure out how to build a ClickEquations Analyst template that I’ve been wanting to for some time now. It shows you all the keywords whose Quality Score has changed from the prior...
The Economics of Quality Score
In the paid search world, Quality Score is the new black. Blogs, forums, conferences, and Twitter are full of discussions of what quality score is and how you can optimize it. But the real importance of quality score has been a bit hard to pin down...
Google Quality Score Video
Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a...
Blog Newsletter
Video: Life With Adwords Quality Score
At SMX last week I also participated on a great panel called Up Close With Google AdWords Quality Score. Panelist this time were Addie Conner (Director of Search Marketing, Course Advisor Inc.) and Nicholas Fox (Business Product Management Director...
Video: Improving Text-Ad Results
Last week at SMX in San Jose I participated on a panel called Writing Killer PPC Ad Copy – with Shane Snow and David Szetela, with Matt Van Wagner as our moderator. Shane gave a great presentation on creative approaches to writing ad copy, and...
Predicting ROAS and Launching Better PPC Campaigns
Return on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale: Lets say your mother...
Naoise OsborneAttribution Question For You
The issue of how to allocate credit across the different searches (or other visit types) that lead up to a conversion event is a deservedly hot topic. This is true largely because the broadly used ‘last click’ allocation model (where the...
Google Quality Score – The Complete Series (Nov. 2008)
NOTE: In November 2008 I wrote a five post series on Google Adwords Quality Score. To make reading and linking easier, these posts are combined below. Enjoy. The Preamble Quality Score does three things for Google: It acts as a bozo filter to limit...
Revenue Allocation Madness
Here’s a wild one to end the year: One of our clients bought a keyword, got a click, and made a sale. So far so good. Actually they made three sales, to the same person who clicked on that one keyword. One conversion was during the visit...
Quality Score Analysis
I’m still rather obsessed with the new Quality Score metric available in the Adwords API and now inside of ClickEquations. I’ve been using it to analyze performance of keywords in our PPC accounts, and doing some analysis of client data...
Quality Score and First Page Bid – Now in ClickEquations
We’re pleased to announce that Google Adwords Quality Score and First Page Bid metrics are now available in ClickEquations. All clients and trial customers can see these metrics in the Keyword Report tab. They’re also available in Excel...