The third ClickEquations Analyst report featured in Avinash Kaushik’s recent blog post is our ROI Distribution report, which enables you to analyze the performance of your campaigns and ad groups against high and low boundary conditions that...
Tag - Optimization
Paid Search Pros Video: Avinash’s Favorite PPC Analytics Tips
It’s a sad truth, but “most dashboards are on auto-delete” as our friend and Advisor Avinash Kaushik says. Earlier this year, Craig had a chance to sit down with Avinash,
Avinash Revisited – Part II (What’s Changed?)
Last week in Occam’s Razor, Avinash Kaushik discussed our ‘What’s Changed’ reports, which make it easy to see which campaigns, ad groups, or keywords are doing better or worse than they were previously. These reports showcase...
A Round-Up of PPC CTR and Ad Optimization Tips
CTR optimization is all about testing. The synergy between the keyphrase someone looks for and the ad that you present them is vital (not forgetting the keyword that triggers the ad in your account, and the space between the search term and searcher...
Blog Newsletter
Avinash Revisited – Part I (Keywords by Engine)
Recently our friend and advisor Avinash Kaushik wrote a blog post in which he used ClickEquations Analyst to showcase a number of advanced analyses for paid search. Each of these used a report or dashboard which is provided to all ClickEquations...
Chapter 5 – The Impact of Quality Score
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Until recently keywords and...
Chapter 4: Why Google has Quality Score (pt2)
This post continues Chapter 4, which began in the previous post. In that post we discussed how Google uses Quality Score to rate keywords and ads on their performance and relevance. We looked at the first of three reasons why they have Quality...
Chapter 4: Why Google has Quality Score (pt1)
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. When Google is asked why...
Chapter 1: Quality Score in High Resolution
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Quality Score is a number which...
Chapter 3: Reviewing Official Google Quality Score Information
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. The official Google...
The Preface: Quality Score in High Resolution
Quality Score is a relatively new and not broadly understood component of Google Adwords. It’s a magic, semi-secret, and constantly changing number that determines when and where your ads appear, and how much you pay for clicks. Google has...
Announcing: Quality Score in High Resolution
Since our Quality Score post series appeared here last November, this blog has spent a lot of time discussing Google Adwords Quality Score. Our Economics of Quality Score has been our most popular post ever – by far. But their remains a log of...