Myself and my team travel around Europe on a frequent basis, meeting digital agencies and others involved in the advancement of digital marketing capabilities and advertising success. The different growth rates, channels used and local cultures...
Tag - Display Advertising
iMedia Connection: The Scoop on Display Retargeting Types
Want to increase conversions and leads, or up your level of brand awareness? Display retargeting can help—but determining the best type of display retargeting to use can sometimes be confusing. Would creative retargeting deliver the leads you need...
Tips for Geo Targeted Display – Calling All Geography Nerds
It’s no secret here at The Trade Desk offices that I’m a big fan of geo-targeting. I’ve been a geography nerd ever since grade school when I had to label a map with all of the US States and capitals. Fast forward 20 years and geo is by far my...
Display is More Than Just Retargeting
Retargeting… Most of us by now have heard the expression, “Retargeting is the lowest hanging fruit in online advertising.” It’s true, it’s a highly effective strategy and every advertiser should at least have a basic retargeting campaign on...
Blog Newsletter
Is Right Media Shooting Themselves in the Foot?
Sometimes I read a news item and ask myself whether the company making the announcement is making a brilliant move or a huge mistake. The road to business success is paved with risks of all types, so you really never know until...
Display Network Strategies to Get The Most out of your Budget
The Google Display Network is making a HUGE comeback and Advertisers are migrating back to that platform. In fact, Google’s Display Network Revenue increased by 28% and CPC’s increase by 5% from last year. However, spending these ad dollars...
Ted Talks about Leveraging Search Data in Display
Last week, Acquisio’s EMEA Manager Ted Paul-Cavallier gave a brief presentation at a Figaro Digital UK seminar talking about how to leverage your search data to make better decisions about display…and it was caught on tape! If...
Display Webinar Follow-up – Sales Materials are ready!
For all who attended our display retargeting webinar this afternoon, sales materials are ready for your team to go out and start selling display to your clients. Just ask your sales rep or account manager for a copy of the deck.