Remarketing is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ your audience all over the Web. The remarketing process can seem complex, but it is fairly simple to set-up, even for beginners. If you have been...
Tag - Display Advertising
Google Display Network: 6 Tips to Improve Campaign Performance
This is a partner post by converge consulting. The views and opinions expressed in this article are those of the author and do not necessarily reflect those of Acquisio. According to Google, Google’s Display Network (GDN) includes more than 2...
The Next Chapter of Display
Display marketing in an integral part of any digital marketer’s roster. With programmatic ads gaining popularity, display marketing is getting more precise and turning around a higher return on ad spend for advertisers. To highlight Acquisio’s...
Tips for Display Remarketing Beginners
Did you know that average bounce rate for a website is between 40% and 55%. This means that on average more than half of the people who come to your site view one page and leave without visiting any other pages. Luckily, with display remarketing...
Blog Newsletter
Programmatic Media Buying: when technology disrupts old concepts
Native advertising was a big buzzword this year and will continue to be in 2015 according to Matt Van Wagner, in his post “2015 Search Marketing Predictions from Matt Van Wagner,” but as I mentioned in a previous blog post, Native advertising is...
10 Online Advertising Features to Be Thankful For
Happy American Thanksgiving! There’s no better time to reflect and be thankful for your family, friends, good health and PPC success. When it comes to digital marketing, there is much to be thankful for. According to emarketer.com, by the end of...
Make the Right Impression with Google Display Network Campaigns
Display Off Mentality Years ago, long before the advent of Enhanced Online Campaigns, before adCenter even existed, and back when Yahoo! actually had its own paid search platform, it was relatively easy to optimize a Google AdWords account. We’d...
Layering Display & Re-marketing – Put Context First
Image credit: flickr.com/photos/andyz I think I’d be the first to admit that I love wasting time on the internet. The number of hours I’ve spent (and carpal tunnel induced) playing Cookie Clicker and the Helicopter Game is borderline sickening...
Amazon Marketplace vs. Amazon Product Ads Showdown
We can all think of lots of ways to describe Amazon. However, most of us don’t first think of Amazon as an advertising platform. Yet, Amazon sold $609 million in ads in 2012, and eMarketer predicts that it will eclipse $835 million in advertising...
Ad:Tech San Francisco – April 9-10, 2013
Acquisio at ad:tech San Francisco! Acquisio would like to invite you to ad:tech San Francisco 2013 happening in April 9th – 10th. As the largest gathering of digital marketers, ad:tech features the industry’s most entrepreneurial and innovative...
Four Tips for Display Advertising Success
Admit it. Most of us Search Engine Marketers are inherently skeptical of display advertising. After all, for years, we’ve been living in the throngs of the Google Content Network’s long tail of poor quality domains, coupled with an inability to...
Amazon RTB May Be Right Around The Corner
Image Credit: PRWeek.com Amazon is an innovator. Love them, like them, or hate them, the online retail giant has implemented some of the most successful sales measures in the history of online retail, and it looks like they may be adding RTB to the...