While Google has had this feature for almost five years, I was very excited to see that Bing rolled out Automated Rules on 6/1/2015. These rules are great for automating processes and becoming a more efficient PPC account manager. Here’s what you...
Tag - Bing
Bing to Sponsor the Acquisio Summit!
We are excited to announce this year’s Platinum Sponsor for the Acquisio Summit You’ll be seeing quite a bit from the team at Bing around the Summit, July 29-30th, 2015, and you can look forward to a keynote speech by one of the representatives...
Acquisio Supports Bing Ads Unified Device Targeting
Acquisio is glad to announce support for Bing Ads’ Unified Device Targeting as of March 23, 2015. Unified Device Targeting in Bing Ads now makes it so all Bing Ads campaigns and ad groups will automatically target all devices: smartphones, tablets...
The Next Big Reason to Fully Jump on the Bing Ads Bandwagon? Mozilla Firefox
Bing Ads has been on a strong trajectory for a while now. Platform upgrades, innovation and a departure (in part) from playing catch-up with Google AdWords have helped solidify the case to use Bing Ads. All of that said, Bing Ads’ reach into the...
Blog Newsletter
Bing, Growing its Appeal with Universal Event Tracking
Last week Bing announced the launch of Universal Event Tracking (UET) to allow advertisers to effectively define and track their business goals. About Universal Event Tracking According to Bing, UET will help advertisers understand: Which ad...
Bing + API Partner Acquisio = up to 123% Campaign Improvement
It seems pretty clear that when you use automated bid optimization solutions your campaigns and ads perform better – otherwise these tools wouldn’t exist. But just how much can tools like Acquisio’s bid and budget optimization really improve...
No Better Time to Give Bing Ads a Try
So, you’re spending all your ad spend with Google AdWords, how’s that working out for you? If you’re wondering about what other search marketing options there are beyond the seemingly infinite grasp of Google, you’ve come to the right place. At...
Bing Ads Express – There’s Still Hope
With the recent announcement that Bing Ads Express is shutting down, Marc Poirier, Acquisio founder and SEM expert, looks into what went wrong and offers his suggestions on how Bing could turn the tables and potentially revive the Express Ads...
Microsoft’s Free Windows OS + Bing Ads Could Change Everything
In a world where Google is a common verb and where Apple iPads are toddlers’ favorite toys, it’s hard to imagine anything that can crumble the Google/Apple empire. But there’s been a new development, one that could potentially turn into a digital...
Microsoft AdCenter Finally Graduates into PPC Management Bliss
Well, it took a while but the new adCenter interface has finally become a legitimate platform for advertisers of all skills, experience and budgets. Many PPC Marketers have complained at the lack of efficiency to migrate Google Adwords campaigns...
Bad Decision, Engine: The Problems with Marketing Search (and why Bing needs the tech vote to survive)
There was a time when I was a Linux fanboy – dual booting with LILO to a plethora of software options in Windowz, and a plethora of … ummm, different ways to maintain my computer, in Linux. By virtue of my attempts (failed later in life...
Acquisio Launches Full Support for Microsoft adCenter
Montreal, Quebec (PRWEB) October 23, 2008 — Acquisio, the leading provider of agency oriented pay-per-click (PPC) management software Acquisio SEARCH, today announced its full support for Microsoft ad Center. This enhancement to Acquisio SEARCH...