You Need Killer PPC Software. This is the phrase used to begin the announce of our Twitter Contest. Is it true? During a recent Omniture webinar they claimed (I think it was a Jupiter statistic) that 85% of paid search accounts do not use any tools...
Tag - AdWords
Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool
It goes without saying that most PPC management professionals are pretty well versed in how keyword match type settings affect ad display (if not, read up!), but what about the flip side of the information, when a PPC campaign builder or an SEO is...
Video: Life With Adwords Quality Score
At SMX last week I also participated on a great panel called Up Close With Google AdWords Quality Score. Panelist this time were Addie Conner (Director of Search Marketing, Course Advisor Inc.) and Nicholas Fox (Business Product Management Director...
Search Query Tracking At Risk in Adwords?
ClickEquations readers and customers know that we consider search queries, the words users type to initiate their search, as a vital part of paid search reporting and management. Just yesterday our post pointed out that keywords themselves...
Blog Newsletter
Google Adwords Impression Share – Deep Dive Part I
What if your ads didn’t run? You picked the keywords, placed the bids, people searched, but your ads didn’t show up? It happens every day. In almost every one of your campaigns. It’s documented in a metric called Impression Share...
Google Quality Score – The Complete Series (Nov. 2008)
NOTE: In November 2008 I wrote a five post series on Google Adwords Quality Score. To make reading and linking easier, these posts are combined below. Enjoy. The Preamble Quality Score does three things for Google: It acts as a bozo filter to limit...
Quality Score and First Page Bid – Now in ClickEquations
We’re pleased to announce that Google Adwords Quality Score and First Page Bid metrics are now available in ClickEquations. All clients and trial customers can see these metrics in the Keyword Report tab. They’re also available in Excel...
Quality Score Final Thoughts (for now)
Over the past 7 days we’ve been drilling down on Google’s Adwords Quality Score. (See posts 1, 2, 3, 4, 5). For me this focus was eye opening. I’d never considered QS so fully, researched it so thoroughly, or thought about it so...
Quality Score Questions & Answers, Part III
We have a few questions left from last week’s Quality Score webinar with Bryan Eisenberg. The first batch of 10 Quality Score Questions/Answers are here, and the second batch of 10 more Quality Score Questions/Answers are here. Any more...
Quality Score Questions & Answers – Part I
In our Quality Score Webinar with Bryan Eisenberg there were way too many questions to answer during the event. This is the first of several posts in which these questions will be answered. We’ll split the answers between here and TheGrok.com...
Quality Scores and Quality Score Drivers
A cornerstone of High Resolution PPC is the fact that there is a true but over-simplified view of just about every aspect of paid search marketing. With Quality Score, the popular notion is that there is one single specific metric calculated based...
Quality Score – The Preamble
Quality Score does three things for Google: It acts as a bozo filter to limit or prevent ‘undesirable’ ads and advertisers It acts as a ‘preferred customer program’ to reward top performing advertisers It provides a...