The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

Quality Score Update Update

Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...

Has Web Analytics Jumped The Shark?

One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie – all of them who aren’t now as rich as Ron Howard...

SES Sessions Quick Review

The session I participated in at SES on Tuesday got a write-up by Avi Wilensky (who clearly takes notes very quickly). It’s a good summary of my presentation and those of the other panelists. I’ll add some more thoughts and a copy of my...

Google Dance Management

There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...

Paid Search In The Hot Sun

Thus far in this series we’ve talked about the difficulty of getting a clear view of paid search performance, of deciding the most urgent risks and opportunities amidst the volumes of data that you do have. Now we come to the third issue: the...

Prioritizing Paid Search Activity

It’s Monday morning. You manage a large paid search account. What should you do today? The answer depends, of course, on the status and situation of your account. But let’s think and talk generically. And let’s assume, for this one brief moment...

Clear Gets Muddy

Not long ago I stood in the once spacious center of the Denver airport (which now filled with endless rope lines and the pointless gov’t employees who sniff everybody’s shoes for some weird reason) getting my retina’s scanned and...

Clarity Undelivered

In my ‘Three Challenges’ Post I wrote the following to describe one of the fundamental reasons why I think the process of managing paid search needs to be improved: There is a lack of clarity. It is amazingly difficult to get accurate...