The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

WebProNews Interview on Match Types

A recent interview I did with Chris Crum of WebProNews is now live. It’s all about Match Types, give it a look. For more on how Match Types work and the best way to take advantage of them (including our nearly-famous ‘Match Type Keyword...

Introducing The DeTweet

Like many others, we’ve jumped into twitter-nation with both feet over the last few months. The simple efficiency and surprising range of benefits to both writing and reading have impressed us. But there are limitations and problems too. Some...

Video: Improving Text-Ad Results

Last week at SMX in San Jose I participated on a panel called Writing Killer PPC Ad Copy – with Shane Snow and David Szetela, with Matt Van Wagner as our moderator. Shane gave a great presentation on creative approaches to writing ad copy, and...