The Daily Campaigner

The Daily Campaigner

Consistent digital marketing advice for publishers and agencies. Cutting edge topics from thought leaders. Content you can count on.

Latest Articles

SMX East Afterthoughts

This week was my first chance to attend an SMX show. Having seen SES mushroom into a massive show that invariably attracts a very diverse crowd, it was great to see that SMX really is a spin-off which attracts a more serious and experienced group of...

See ClickEquations at SMX-East in NYC

If you’ll be in New York City next week, please stop by and see us in the ClickEquations booth at SMX. We’ll be there ready to demonstrate ClickEquations, answer your questions, and even get you signed up for our Free 6-mo Charter...

Paid Search Data Sources

Data drives paid search. We pay for clicks. We spend for conversions. And in between these two metrics we strive to understand how our keywords, text-ads, and landing pages are impacting results. But where does the data come from? Some of it comes...

ClickEquations.com Website Live

We’re pleased to announce that the new www.clickequations.com website is now up and running. The site provides more information about our upcoming ClickEquations software release, an initial feature list (there may be some more details...

The Mantra of High Resolution PPC

Target, Value, Satisfy, Understand. That’s the mantra of High Resolution PPC. The idea is to stop thinking about mechanical components like keywords and bids, and instead focus on a logical marketing progression. We want the tools to support...

Rethinking Paid Search

Two years ago we took a deep soul-searching look at paid search management practices and technology and decided both were inadequate. Since then we’ve developed completely new management practices and technology, and it’s time to roll...