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The fifth ClickEquations report featured in Avinash Kaushik’s recent blog post concerned the ability of ClickEquations to show actual search queries matched to each keyword. This is a feature of the core ClickEquations reporting screen, and...
We’ve created a ClickEquations page on Facebook, as another way to keep in touch and share information about the paid search marketing and our ClickEquations software platform. If you’re a paid search manager, ClickEquations user, future...
There was a time when I was a Linux fanboy – dual booting with LILO to a plethora of software options in Windowz, and a plethora of … ummm, different ways to maintain my computer, in Linux. By virtue of my attempts (failed later in life...
In researching (ha, if you can call it that, and I juuuuust did) my latest post, The Problems with Marketing Search, I had a conversation with an old friend of mine who happens to match up pretty well with the profile I consider important to...
When we added the bulk editing features to ClickEquations earlier this year, we included a simple ‘export’ button at the ad group level. With it you could export all the keywords in a single ad group as a .CSV file which you could then...
The third ClickEquations Analyst report featured in Avinash Kaushik’s recent blog post is our ROI Distribution report, which enables you to analyze the performance of your campaigns and ad groups against high and low boundary conditions that...
With Google’s personalized search feature bringing a lawsuit to the Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference… Back in...
The ClickEquations July 2009 Release is now live in all client accounts. This release enhances a number of core ClickEquations capabilities and expands us into a few new areas. It includes a new dashboard and performance charting, support for...
The deal between Microsoft and Yahoo is very good for the paid search community. It creates a viable #2 competitor with enough market share to matter and a single API for developers to exploit. And Yahoo gets a few dollars for their retirement fund...
UPDATE – When I woke up this morning, after having published this post … ummm, really early this morning, Webmasterworld had to say this, quoting somebody else: Yahoo! and Microsoft announced an agreement that will improve the Web search...
Greg Meyers, aka SEMGeek, posted an exclusive Q&A with ClickEquations President & Founder Craig Danuloff. Read the interview to Craig’s take on the PPC market and what differentiates ClickEquations from the competition. Here’s a...
This week on PPC Rockstars Mr. David Szetela and I get serious about AdWords Quality Score. Listen in, but this one is not for the faint-at-heart. Available at Webmaster Radio or on iTunes.
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Naoise Osborne