It’s been a busy week for Marc Poirier. He’s in London right now, and has just finished wrapping up a session as a presenter at SMX London. And in the meantime, he’s had quite a few requests from the media asking him his expert opinion on a variety of issues. Never one to shy away from an opportunity to share his thoughts, he’s been quoted quite extensively this week in some great articles from some of our favorite publications. For starters, Paula Bernstein from AdWeek asked Marc about how Acquisio helps marketers respond to the need for in-depth analysis tools that help them to respond to market trends before the competition does. From the article:
“It’s key to enable people to see not only what’s going on, but to act on it,” says Marc Poirier, CMO of Acquisio.
You can read the full article here.
Just today, The Drum, a marketing and media publication in the UK sought out Marc’s comments on General Motors’ decision to pull their ads from Facebook. While at SMX, he had a chance to sit down with a reporter from their publication and discuss what seems to be a real missed opportunity for GM. In the article, Marc is quoted as saying:
“You also want to see the contribution of Facebook ads beyond the last click only, so attribution plays a role here.”
You can read the full article here. Cynthia Clark over at 1to1Media wrote a great article this week on the shortage of analytics talent, and issue that could become a real stumbling block to the future of digital marketing businesses if not addressed quickly, and with a forward-thinking strategy in mind. Adding to the article on what companies should be looking from their analysts, Marc said:
“You want them to be able to not only relate to your problems, but also have enough creativity and initiative to suggest paths to finding new solutions.”
You can read the full article here. And, finally, we had a really great write up in AdWeek about our company and the services that we’re offering. The article is called Improving the Agency’s View, and outlines the capabilities of our platform, as well as the level of advancement that agencies can achieve with Acqusio.
“Agencies need good tracking so they can tell why, when and how a conversion occurs,” Poirier notes. “Because we see every ad impression a person is exposed to, when a conversion happens, we are able to go back and see all of the events that led up to the conversion. It gives marketers the tools to assign credit to all of the events that resulted in the conversion, including Facebook and display ads.”
You can read the full article here. There’s a lot more great stuff coming up, and we’re always excited to be able to share some insights into the world of marketing. With Marc’s passion for online marketing, his vast knowledge of the space, and his ability to break down complicated ideas into very simple terms so that all of us can understand, I’m quite sure that we’re going to be seeing a lot more of this. Stay tuned for more great stuff from Acquisio!