A lot of marketers, it seems, are getting excited about the abilities of combining Display with Search marketing. So much so that we’re being inundated with requests to explain the process, and to give some background on how it works, and how one can get involved.
Our own Marc Poirier recently held a webinar with Brian Stempeck of The Trade Desk on this subject that was meant for agencies to help them ease their clients into this transition, and to show them the power available to them with this strategy. And just today, eM+C published an article by Marc Poirier entitled, “The Growth of Interactive Marketing and What it Means to Today’s Marketers.” From the article:
The opportunities for interactive marketing via online channels are as diverse as they are potentially profitable, and tracking interactive ads that are run in conjunction with traditional search reveals the more interactive you are with consumers, the better able you are to convert them into a customer – or a fan or a continuously engaged customer, whatever the goal of an advertising campaign may be.
Read the entire article here, and get to know more about how you can take your campaigns to the next level.