Acquisio’s New Year’s Resolutions for 2015

There have been some big changes at Acquisio, both recently and over the past year, and with the start of 2015 we are committed to improving and delivering a better than ever offering to all our current and future clients.

To ensure we stay true to our word, we’ve made some New Year’s Resolutions here at Acquisio, some that could carry over in to the rest of the PPC and software world and beyond. Here are our promises of self-improvement.

Be Better Teachers

My New Year’s resolution is to better educate and inform our customers on all our platform features through training webinars, videos and knowledge based articles in the Community.

– Jeannie Wong, Customer Experience

Look out for…

Improvements to the Acquisio Community and much more content soon to come!

Welcome Automation

My resolution is to relinquish control of our own marketing campaigns and trust in automation tools such as our bid and budget management tool. 2015 is the year that I don’t let the complexity of modern marketing run my life.

– Chris Doran, VP Marketing

My resolution is to focus on what we know best and automate the most tasks possible- steering towards a fully automated digital world. Centering our efforts on what we do well rather than trying to do everything will help us perform the tasks that matter more effectively.

– Marie Lossowski, Product Marketing

Look out for…

Advances to our automated services, including improvements and expansions to our bid optimization tool and our new ad cloner.

Improve our offering

My resolution is to continuously strengthen the accuracy of the data reported on Acquisio and work to ensure that any data discrepancy between Acquisio and ad publishers falls well below the industry accepted level and stays under that level in 2015 and beyond.

– Laurent Boninfante, VP Product

Look out for…

This and many more improvements to the platform in order to provide more accurate and more telling data.

Commit and don’t quit

My resolution is to show more love to our clients, being more communicative and transparent with what’s going on inside our product and company. We aim to support their efforts and offer constant improvements and new features. If we say we’ll do something, we’ll commit to it and follow through. This will help our company and our clients stay on top of the game. Communication is key and in the new year I will commit and not quit!

– Marie Lossowski, Product Marketing

Look out for…

New releases and updates, coming out each month in the new year.

Get More Involved

My resolution is to raise our employees’ overall understanding of digital advertising by providing them adequate training and making sure they are somewhat involved, as volunteers, with real life PPC campaigns.

– Marc Poirier, Co-founder and CEO

Look out for…

Acquisio employees getting more involved both with the platform and with their community with volunteer PPC efforts.

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Jillian Zacchia

Jillian Zacchia

Jill is a professional writer, editor and social media procrastinator. With a degree in Literature and Communications from McGill, she started her journalism career writing about lifestyle and entertainment for teen magazines, and after dabbling with wedding and travel writing she began the transition towards content creation for start ups, marketing and tech companies.

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