Mark John Hiemstra
We’re always excited about attending SES London, and the event coming up in February of next year is no exception. This year, Laurent Boninfante, the Managing Director of our EMEA division, will be speaking at SES London on a very important subject.
Laurent’s session is called The RTB Opportunity for Online Marketers: Truths and Myths, and will cover the aspects of Real-Time Bidding that all marketers should be aware of.
RTB has taken off like a rocket since 2009. It brings an element of purchase intent into display advertising, and supports the end of the purchase funnel. This, in turn, allows search marketers to transfer their skills into this area and expand their services.
What everyone should be aware of is that it’s not all sunshine and roses. With the vast range of platforms, targeting options, and techniques, some things will work better than others. As such, Laurent will bring a range of agency and brand insights to help you understand the relevance and realities of real-time bidding. He’ll explode a few of the myths of RTB and get into areas you can jump into immediately, talk about how RTB needs to mature further, and explore where RTB is heading, and how you can be there before it gets there.
The session will take place on February 21st at 11:45am-12:45pm. You can consult the SES London agenda for more details.
See you there!
Cassy Trussell
Keith Meagher