Acquisio Presentation at TFM&A 2012



TFM&A is a superb event for the advertising and marketing industry in the UK and we at Acquisio are very happy to be involved. We look forward to you coming to visit us on stand D26 as we plan to catch up with friends old and new during the 2 day event. Acquisio is growing quickly in Europe and we will have some news and opportunities to share with you, as well as showing you the capabilities of our performance media platform and answering any questions you might have about our technology and service.

TFM&A also provides a vast range of seminars where attendees can find out about the latest trends, technologies and expertise that are powering the success of this vital industry. With keynotes from companies such as Yahoo!, SAP and Microsoft, as well as sessions from the likes of Guava and the DMA, there will be lots of valuable information shared.

I do hope that you will also be able to join me in the Search Marketing Theatre on 29th February at 3pm where I will be delving into the history of agencies and the new era of performance marketing. Taking it from the emergence of print, through advertising’s humble beginnings in the 1800’s, then on to today’s social media universe and how algorithms and data are shaping our future,  we will also be looking at the vital aspects of agency success in the world of tomorrow.

Please do contact me if you would like to arrange an appointment, or come to see us on stand D26.



Current VP Product and previous EMEA Managing Director based in the London office, Laurent is responsible for reinforcing the product team and providing local product and service support to both existing and new clients. Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served as Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant. His favorite feature of the Acquisio software is its ability to optimize keywords' Cost Per Click based on engagement metrics, such as Bounce rate or page views.

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