Acquisio and Amaze at Figaro’s Digital Marketing Conference

Following on from our Figaro Digital seminar on leveraging data in display, we were invited back along with Amaze, one of our clients, to the Figaro Digital Marketing Conference on 23rd November in London. Together, we explained more about how agencies use our performance media platform and delved deeper into how sophisticated reporting capabilities can support client’s efforts in areas such as retargeting.

Click to Visit the Video on Figaro Ditial’s Site

We’ve been working with Amaze for over a year now and know just how important effective reporting is for maintaining their excellent client relationships. Making reporting quick and painless lets the agency spend more time analysing the data and advising their clients on how to further optimise results.

Getting reporting right also helps agencies focus attention on  matters such as integrating data, channels and campaigns to deliver a wealth of retargeting and attribution benefits. If you’re interested in how you can drive display success through incorporating search data, or whether to approach attribution modelling from an equal weighting or recency model, this presentation will help.

Take a look at the video on Figaro Digital’s site to find out more.



Current VP Product and previous EMEA Managing Director based in the London office, Laurent is responsible for reinforcing the product team and providing local product and service support to both existing and new clients. Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served as Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant. His favorite feature of the Acquisio software is its ability to optimize keywords' Cost Per Click based on engagement metrics, such as Bounce rate or page views.

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