SMBs rely on the expertise of publishers and resellers to succeed in the local search market. Publishers and resellers rely on us to scale, optimize and stay informed.
SMBs rely on the expertise of publishers and resellers to succeed in the local search market. Publishers and resellers rely on us to scale, optimize and stay informed.
The first thing that comes to mind when I see Google’s example of the latest enhanced Sitelinks, it reminds me of typical Landing Page Optimization techniques. I know this is a stretch, but all of this customization being allowed for...
The biggest mistake most agencies make when they try to attract small and medium-sized business (SMB) clients is that they treat them the same way that they treat their larger clients, but SMB clients are different. Don’t believe me? Ask Google. Why...
Location Based Advertising (also know as hyper-local advertising) is a type of advertising which takes advantage of a consumer’s real world position. Using this real world position, Location Based Advertising is able to deliver relevant ads for...
Regardless of an advertisers monthly budget, and the fact that Google owns roughly 65%+ of the market, there is still that extra 34+% of an audience that should not be forgotten. Now, with that said, this does not mean an immediate sharing of the...
The Google Display Network is making a HUGE comeback and Advertisers are migrating back to that platform. In fact, Google’s Display Network Revenue increased by 28% and CPC’s increase by 5% from last year. However, spending these ad dollars...
Continuing the trend of pontificating about next year, playing with the new Google iPhone Search App, it occurs to me that this is IT for igniting local search. (NY Times Story Here) Whenever Google starts putting ads into those results that is...
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