Innovation

At the forefront of digital marketing technology, we take pride in leading and sharing discussion about new innovations and exciting trends. From machine learning to the future of search, we’re talking about it.

Category - Innovation

Innovation

Free Independent Research: “The New Paid Search Automation Landscape”

Forrester Research Inc. released their latest coverage of paid search platforms, “The New Paid Search Automation Landscape” February 22, 2011. ClickEquations was one of eleven enterprise vendors profiled in the research. ”The paid search...

Acquisio Admin

PPC Marketing

Innovation

2010: When the Searching Part of Finding Things Becomes Obsolete

Okay so it’s 2010 and I think I’m finally officially allowed to be pissed at the future. I don’t care so much about flying cars (I live in Montreal, the drivers here would make anybody fear the age of flying cars), but the...

Naoise Osborne

SEM

Innovation

Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet

A Rant, by Naoise Osborne I have a friend who runs a website for a product that hasn’t been invented yet. Seriously. He’s a smart guy who’s half domainer and half lazy SEO (god blesss’im), and a while back he decided that...

Naoise Osborne

SEM

Innovation

Forward and Backward; Musings on Librarianship and the Future of Search

Naoise’s Note: This is a guest post by Cathy Camper, a librarian for the Multnomah County Library, in Portland, OR. Cathy’s work has appeared in places such as Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Lambda Book...

Naoise Osborne

SEM

Blog Newsletter

Innovation

Nothing Personal: Why Personalized Search Never Really Arrived (and maybe shouldn’t)

With Google’s personalized search feature bringing a lawsuit to the Plex earlier this month, it begs the question, ummm what Google personalized search? It’s like the old ABC commercials, I can’t see the difference… Back in...

Naoise Osborne

SEM

Innovation

Did Anyone Help You Today? The Next Generation of Affiliate Marketing.

Online Marketing has always had a dark underbelly. In an industry that has for many years provided a legitimate opportunity to get-rich-quick, the scammers and schemers who want to cut corners or prefer deception are attracted like flies. They...

aroubtsov

Innovation

The Year Of The Search Query

It’s a tad early for year-end predictions, but I’ll make one anyway. 2009 will be the year search queries overtake ‘keywords’ as the focal point of interest among PPC managers. Search queries, by way of definition, are the...

aroubtsov

SEM

Innovation

Why We Created ClickEquations

ClickEquations was created because we wanted a more effective and efficient way to manage paid search campaigns. We have years of PPC management experience, and have used many the top search management tools. We did a pretty thorough analysis of...

aroubtsov

Optimization, PPC Marketing

Innovation

Rethinking Paid Search

Two years ago we took a deep soul-searching look at paid search management practices and technology and decided both were inadequate. Since then we’ve developed completely new management practices and technology, and it’s time to roll...

aroubtsov

PPC Marketing

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Innovation

Category - Innovation

Free Independent Research: “The New Paid Search Automation Landscape”

2010: When the Searching Part of Finding Things Becomes Obsolete

Web Morons and Those Who Pander to Them, Please Stop, You’re Ruining the Internet

Forward and Backward; Musings on Librarianship and the Future of Search

Blog Newsletter

Nothing Personal: Why Personalized Search Never Really Arrived (and maybe shouldn’t)

Did Anyone Help You Today? The Next Generation of Affiliate Marketing.

The Year Of The Search Query

Why We Created ClickEquations

Rethinking Paid Search

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Features

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