Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Just to prove that I really do know the great Avinash. And that we’re wild and crazy guys. Evidence from Google Dance 2008.
Most of the comments and analysis on the Google Quality Score updates, including my own, had mentioned the fact that the changes as described seemed to deal a death-blow to the old ‘good-ok-great’ Quality Score ranking system, but...
One morning in San Francisco last week, the happy-time morning folks on one of the TV networks interviewed the whole original cast of Happy Days. Howard Cunningham, Ralph Malph, Fonzie – all of them who aren’t now as rich as Ron Howard...
I always wonder if Frank Luntz invented the name Quality Score for Google. It just sounds like the man behind ‘climate change’ (which was otherwise known as ‘global warming’) would call something a ‘quality score’...
At the Search Engine Strategies Conference in San Jose this week I participated on a panel entitled “Identify, Analyze, Act: SEM by the Numbers”. Below are my presentation slides, and some accompanying thoughts and comments. Analyzing...
The session I participated in at SES on Tuesday got a write-up by Avi Wilensky (who clearly takes notes very quickly). It’s a good summary of my presentation and those of the other panelists. I’ll add some more thoughts and a copy of my...
There are many amazing things about Google. The one I’ve always been the most intrigued by is their ability to manage so many projects so well at such a large scale. We can hardly imagine the number of things going on there – big diverse...
Thus far in this series we’ve talked about the difficulty of getting a clear view of paid search performance, of deciding the most urgent risks and opportunities amidst the volumes of data that you do have. Now we come to the third issue: the...
Amazingly, I just finished the slide deck for my presentation a SES in San Jose next week. I’m not sure I’ve ever done a deck a full week in advance before! The session topic is terrific: “Identify, Analyze, Act: SEM by the...
In just one week we’ll begin publicly previewing our new paid search analytics and management platform – ClickEquations™. The initial ‘invitation only’ events are happening in San Francisco while we’re attending the...
It’s Monday morning. You manage a large paid search account. What should you do today? The answer depends, of course, on the status and situation of your account. But let’s think and talk generically. And let’s assume, for this one brief moment...
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