Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Everyone in paid search and online marketing should read and ponder this. Some serious questions. # See the new ClickEquations demo days before the website goes live. # Chips & Salsa & Beer – now at booth 115 shop.org # Final updates...
Since the dawn of time, paid search has been conceived of and managed based on four key components and common perceptions of their roles: Keywords. Keywords define when your ads run. Choose keywords and phrases that people looking for your product...
Another development Sprint done – app features and functions complete. More ‘Charter Clients’ go live next week. Great job dev team! # In sprint review-the details of what was done over last three weeks being presented. # New...
We held some blogger-only previews this week, and Andrey from theinsideangle has posted some thoughts after seeing ClickEquations. The post is comprehensive, and here’s our favorite part: From what I was able to see, the tool provides three...
First pics of new Adwords Quality Score Screens – Still visible scores! # Yesterday’s Webmaster Radio Interview is live: Discussion of better SEM Analytics + the launch of ClickEquations # One of the insiders comments publicly on...
The power Google has by virtue of their position is amazing. Consider two recent announcements from the ‘plex: Google Suggest is now a default feature of Google.com. The impact here could be that people stop typing long detailed search phrases...
Quality is a common and perhaps overused word in our marketing language. But when not used as an instrument of hype, there is a world of quality as in improvement, control, and process. One of our Search Marketing Managers, Matt LeVeque, is a member...
Last week I taped an interview with WebMaster Radio, in which we discuss my SES presentation on SEM Analytics, and talk about Acquisioand how it can help paid search managers. If you’ve got a few minutes, check it out! Click the image below to...
Andrew Goodman is clearly one of the most informed and deepest thinkers on the insides of Adwords. His comments on the recent changes are worth reading and thinking about. I particularly like the way he defines assumptions as to why they’re...
Testing ‘Bid Cap’ algorithm. Nice to get warned when you’re paying too much. # Forgot to Tweet on Tuesday, but ClickEquations Free Trial Invitation can now be requested at . Give it a try! # Finally – Simple and Informative...
What one piece of advice would I give to help improve a paid search campaign? That was a question asked of our panel as SES in San Jose last week. My answer: Make sure your brand keywords are fully segregated from all others. Brand keywords...
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