Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
At SMX last week I also participated on a great panel called Up Close With Google AdWords Quality Score. Panelist this time were Addie Conner (Director of Search Marketing, Course Advisor Inc.) and Nicholas Fox (Business Product Management Director...
Last week at SMX in San Jose I participated on a panel called Writing Killer PPC Ad Copy – with Shane Snow and David Szetela, with Matt Van Wagner as our moderator. Shane gave a great presentation on creative approaches to writing ad copy, and...
Interesting thoughts about Google Latitude and the #PPC connection. Again seeing #Adwords campaigns on ‘Rotate: show ads evenly’ which are instead driving vast majority of impressions to 1 or 2 ads. Just me? ClickEquations New Release...
First, a quick intro – I’m Alex Cohen, the Manager of Online Marketing for ClickEquations. I’ll be joining Craig to bring you the latest ClickEquations updates, share some of our favorite links and paid search tips. Last week...
A few months ago when we first began publicly discussing the ClickEquations paid search platform, I wrote about why we developed ClickEquations after years as a paid search agency and our experience with a number of other leading tools. Our premise...
ClickEquations blog traffic up 50% Jan-over-Dec. Thanks everybody. Wait ’til you see what we’ve got planned for Feb. Followers still pending your SMX-West registeration, send direct message for a $100 reg discount if that’ll help...
When you finally get a paid search tool (like ClickEquations) that allows you to see each search query that people typed matched directly to the keyword you bid on and the match type you set, you’ll soon notice that all of your Exact match...
ClickEquations readers and customers know that we consider search queries, the words users type to initiate their search, as a vital part of paid search reporting and management. Just yesterday our post pointed out that keywords themselves...
The world of paid search has changed dramatically over the past 3-5 years. The PPC management techniques that were appropriate a few years ago are woefully inadequate now. But not everybody is living and working in 2009. Are you stuck in the past...
Following our series on Google Adwords Impression Share, I recently did an interview with David Szetala for his PPC Rockstars podcast on this important topic. The episode aired yesterday, and is now available (for a limited time I believe) on iTunes...
I didn’t believe it when I first saw the blog posts and tweets. People seemed to be reading more into a Yahoo T&C that was possible. It just didn’t make sense that Yahoo would actually make substantial changes – new keywords...
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