Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
The fall-out from Google’s Hal Varian Quality Score Video continues. One early impact was finally understanding exactly how quality score impacts your cost-per-click. A more interesting idea to get your head around: Your bid is not used in the...
I like this. Testing has it’s place, but ‘wisdom of crowds’ isn’t universally better than expertise or even opinion. Do people believe these eye tracking studies? Really? I just can’t take them seriously. Interesting...
All the recent talk about Quality Score got me to finally figure out how to build a ClickEquations Analyst template that I’ve been wanting to for some time now. It shows you all the keywords whose Quality Score has changed from the prior...
Because you can bid less and still have your ads shown on the first page. In my experience it isn’t unusual to see the following: A Portion of The Keyword Report from ClickEquations On the top line we see a keyword with a FPBE of $1.93, a...
While Google’s Adwords Quality Score gets a lot of attention, an important and somewhat related keyword metric – the First Page Bid Estimate – hasn’t had quite as much coverage. I’m going to tackle this one in two...
Didn’t the Microsoft Analytics suck anyway? Hasn’t every MS search thing sucked? (except some lab tools) ‘Til they buy Yahoo, who cares? Rest of the day working on my ebook ‘High Resolution PPC’ – Need to finish...
In the paid search world, Quality Score is the new black. Blogs, forums, conferences, and Twitter are full of discussions of what quality score is and how you can optimize it. But the real importance of quality score has been a bit hard to pin down...
A number of people followed up to last week’s ‘Bidding on Brand Terms‘ post and asked how the logic applied to the broader world of buying PPC keywords where you already have organic rankings. Generally I think the logic does...
Last Two Days — Win Free ClickEquations PPC Platform For 1 year — just by following @acquisio on Twitter. Do It Now! There is a free lunch. Monday 3/9 in SF, CA – We’re buying for any of our followers that would like to...
Should you have to pay Google to get traffic on your own brand keywords? Before we answer, let’s define our terminology. By ‘Brand Keywords’ I’m referring to keywords which center around your company name, which in most cases...
Google Adwords Quality Score is perhaps the most talked about subject in PPCLand. It’s one we’ve spend a lot of time writing about over the past few months. In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a...
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