Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Agencies come in all shapes and sizes, each one competing for clicks online. The best agency marketers stay up to date with the latest industry changes and trends. We’ve got your back.
Did You Know? Quality Score is only calculated based on exact matches between queries and keywords, even on your Broad and Phrase KW’s. No idea who wrote it, but this is a great Quality Score article – Sets the record straight on key...
RT @avinashkaushik: Prepare UR mind to be blown, even if U don’t believe him: Ray Kurzweil, Singularity, 4 Videos (22 … Working on the sequel to last Revenue Attribution Post. There are a lot of dark corners to light up on this one. Now...
The last post covered the basics of revenue allocation in paid search, and discussed the four methods of allocation supported in ClickEquations; last click, first click, linear, and weighted. Deciding between even these four allocation models is not...
Using the new May ClickEquations release. It blazes on our production servers. Available to all clients ‘real soon now’. Our May Release Now Live. Bulk Editing, Rev. Allocation Choices, New Bidding Options. More. Off to Pheonix to Shop...
One of the new features in the May Release of ClickEquations, is support for multiple revenue allocation models. A revenue allocation model defines how the revenues resulting from your paid search campaigns are allocated to the various keywords that...
The ClickEquations May 2009 Release is now live for all clients. This release adds a number of important core capabilities on top of our existing strengths. There are new bid algorithms and features, powerful new management features including bulk...
– Advertising overload at minor league baseball There is not an inch of this Coca Cola minor league ball park not covered in ads. There was a sponsor for the National Anthem – really. Every time someone tweets or blogs bad #PPC advice...
A new upgraded version of ClickEquations will be available next week. More details about the new features and enhancements will be posted here on Monday. In preparation, we’ll be doing some work on our servers over the next few days...
This series of blog posts did eventually become a book about quality score – in June 2011 ‘Quality Score in High Resolution‘ will be released. More details and ordering information can be found here. Until recently keywords and...
I made a terrible decision. I’m writing a book on Quality Score. Serialized on the blog as we go. Quality Score in High Resolution – The Preface – RT @avinashkaushik: Podcast: Orgasmic digital marketing. Analytics. Social M...
This post continues Chapter 4, which began in the previous post. In that post we discussed how Google uses Quality Score to rate keywords and ads on their performance and relevance. We looked at the first of three reasons why they have Quality...
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