Every SEM strategy, no matter how big or small, starts with keyword research. Without the right target keywords, your SEM campaigns are likely to fail. Not only that. But you must keep a close eye on which keywords are generating conversions in...
Author - Tom Whatley
Tom Whatley
How To Build And Optimize a Google Shopping Campaign
As an ecommerce or retail brand, getting to page one of Google is the holy grail of traffic generation and marketing goals. But how can you generate search traffic to your product pages and convert new customers with a positive ROI? Google Ads and...
6 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
You’ve done the hard work setting up optimized headlines, images, and targeting for your ads. But when your prospects finally click on your ads, all you hear is crickets. Does this sound familiar? If the answer is yes, that’s because you may be...
8 (Free) PPC Optimization Hacks To Dominate the SERPs in 2019
To get the most out of your PPC campaigns, you must be testing ad copy and landing pages and continuously monitoring your results and ad spend. Some of the biggest roadblocks to a well-optimized PPC campaign are lack of budget, resources and little...