The definition of Quality Score, as provided by Google themselves, seems to almost revolve around this mysterious ineffable quality called relevancy: “The AdWords system calculates a ‘Quality Score’ for each of your keywords. It...
Author - Naoise Osborne
Informal Wireframe Creation for PPC Managers who don’t know Photoshop (Video)
PPC isn’t only about the pre-click world, but the post-click world – the world of what users see and do after they’ve clicked on your ad and you’ve paid a provider like Google Adwords. Well what happens post-click actually...
Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool
It goes without saying that most PPC management professionals are pretty well versed in how keyword match type settings affect ad display (if not, read up!), but what about the flip side of the information, when a PPC campaign builder or an SEO is...
Predicting ROAS and Launching Better PPC Campaigns
Return on Ad-Spend, or ROAS, is a metric calculated by dividing the revenue generated from an ad campaign, by the cost of that campaign. It can be applied to any sales situation that has an advertising spend, even a bake sale: Lets say your mother...
Blog Newsletter
Negative Keywords are Positively Fantastic for ROI
While slurping hot chocolate (Montreal is frikkin’ cold!) this past week, I’ve been trying to write an epic post on how searcher intent is all too often ironically ignored in the search marketing world. I wanted to write big, elegantly...
Combining Forces « PPC & SEO » What the Left Hand Can Learn From the Right
Have you ever had a client who is crazy for PPC, but is so addicted to the instant gratification it brings that they don’t want to dabble in long-term SEO work? PPC can actually act as a tool to help you ease them into the world of organic...
Electioneers Need Some (PPC) Campaign Management
During the 2004 US Presidential election race I was actively practicing the art of the American dream, crashing on a friend’s couch on the Big Island of Hawaii. In the two weeks leading up to the vote, as I lazed around on the lanai watching...