Let’s face it – Most of the time when we’re managing online campaigns, we tend to devote most of our focus to the “end goal” conversion metric, such as a transaction or lead. While it obviously makes sense to optimize campaigns to the primary...
Author - lgoldberg
lgoldberg+1 – Why Google’s Social Efforts Matter to Paid Search Marketers
Happy Friday! I’m thrilled to be contributing to the Acquisio blog. Every other week, I’ll be talking about a variety of digital marketing topics, ranging from SEO, SEM, analytics, and importantly, how to tie them all together.