As business grows, too often customer service and client communication can take a dive. We didn’t want that to happen at Acquisio and took extra steps to make sure that while our business grew and ventured into new areas, we still paid extra...
Sensis saw improved performance and reach after advertising on Bing Ads by using Acquisio’s ad cloner and optimization tools, and learned that, on average, CPC was 40% lower on Bing Ads compared to AdWords! To hear about this success, directly from...
The word optimize is used way too often. Like all buzzwords in the AdTech world, optimization has come to mean something that, counter-intuitively, doesn’t hold much weight anymore. Every Tom, Dick and Harry claims to be able to optimize marketing...
Are you one of the 200 million people, world wide, blocking ads online? As a marketer, it’s frustrating to know that ad blocking has increased by 41% in the past year, cutting our audience down significantly and making our job more difficult...
You may have heard of our new VP of Product, Sebastien Provencher, a leader in product management and the local marketing industry, but if you haven’t, here are a few interesting things to know about Acquisio’s newest leader. He worked at YPG for 4...
On paper, in may not look like Acquisio is a startup. The company has been running for more than a decade, there are more than 150 people working full time with the company and it generates millions of dollars in revenue. True, Acquisio in many ways...
In the cozy media room at the 2015 Acquisio Summit, we spoke with the co-founders of the growing auto agency 3GEngagement, husband and wife team, Chris and Bobbi-Jo Hanson. The pair was able to develop a successful company while still maintaining...
We never get tired of adding new talent to the Acquisio team, and as we continue to grow our management team, it is with great enthusiasm and excitement that we welcome local marketing leader, Sebastien Provencher, to the product team as our new VP...
Shopping season is fast approaching, and according to eMarketer, consumers are expected to spend more than ever online as this year’s holiday season kicks into gear. If you’re an online retailer, you understand that to meet the demand, you need to...
If you’re in the market for a display advertising solution for your agency, you likely know that there’s a lack of transparency when it comes to buying programmatic display through a trading desk. There are many highly capable trading...
When companies need a quick sales boost, the first thing that comes to mind is usually offering flash sales or major discounts. After all, sales bring consumers out in droves (126.9 million U.S. adults are projected to redeem online coupons in...
With more than a dozen call tracking vendors integrated in Acquisio, you may be wondering why you should get excited about the addition of CallRail to our roster. Well, marketing friend, here are four reasons why we care, and why you, our client...