Get ready for another mandatory Google upgrade! Tomorrow, September 16, 2014, there will be a forced upgrade in Google AdWords where all “Search and Display Networks” campaign types will become “Search Network with Display Select” campaigns. But no...
Author - Jillian Zacchia
Jillian ZacchiaAcquisio’s Competitive Cycling Team Winners
It is no secret that Acquisio President and CEO, Martin Le Sauteur, has a passion for cycling. He can often be seen cycling to work in his Acquisio branded sports gear and he and several other cycling enthusiasts make good use of the in-office...
Create the Next Acquisio T-Shirt Slogan
Once upon a time, when Acquisio software was just breaking out onto the PPC scene, the founders of the SEM management company came up with a great idea. The team came up with three affirmations, or truths, that all PPC marketers and campaign...
Google Adwords Website Call Conversions vs. Current Call Tracking Vendors
Google shared another industry rumbling release this week with the launch of a free call tracking solution for Adwords users. As with every Google release, there is a lot of excitement and a lot of questions. With Google now offering a free service...
Blog Newsletter
Close Variant Matching For All: What That Means For Your Keywords
Google shared an update stating that close variant matching will be enabled for all keywords as of late September. Of course, Google presented this news as a great gift it was bestowing on all advertisers – thank you oh generous Google. What this...
Satisfied Advertisers Help Boost Twitter’s Q2 Earnings
Twitter just shared their 2014 Q2 earnings and it looks like the 140 character social media platform surpassed expectations despite previously disappointing results. Twitter’s stock rose 2 cents a share, compared to a loss of 12 cents a share last...
What I Learned about Paid Advertising – Reflections of a Newbie
I’m no PPC expert, before I started working with Acquisio I didn’t even know that PPC stood for Pay Per Click – yikes – but by surrounding myself with Search Engine Marketers and PPC experts, like Acquisio Co-Founder, Marc Poirier, named one of the...
Meet Acquisio’s Competitive Cycling Team
If you’re sitting at your slightly stuffy desk wishing for the cool breeze that whips by your face as you race through the streets on your 10 speed bike, then you’re in luck. The Acquisio team’s passion for cycling reached a whole new level this...
The Science Behind Bid and Budget Management
Search Engine Marketing events are perfect opportunities for marketing professionals to share knowledge and learn from one another. The Acquisio team frequents some of the top industry events across the globe and one of the favorites is SMX...
No Better Time to Give Bing Ads a Try
So, you’re spending all your ad spend with Google AdWords, how’s that working out for you? If you’re wondering about what other search marketing options there are beyond the seemingly infinite grasp of Google, you’ve come to the right place. At...
Bing Ads Express – There’s Still Hope
With the recent announcement that Bing Ads Express is shutting down, Marc Poirier, Acquisio founder and SEM expert, looks into what went wrong and offers his suggestions on how Bing could turn the tables and potentially revive the Express Ads...
Acquisio’s Mad Scientist of Paid Search, Bryan Minor, to Present at SMX Seattle
You can always trust Acquisio to be at SMX Seattle with our stand-out t-shirts (come grab one from our booth), but this year we’re excited to have Chief Scientist, Bryan Minor, share his story and insights along with the other “Mad Scientists of...