What if I were to tell you that a large amount of search engine marketers are undercounting conversions from their paid advertising campaigns by not properly tracking phone calls? Call tracking using a dynamic phone number can prove and improve how...
Author - Jason Parks
Jason ParksHow To Set-Up Keyword Insertion For Google PPC Campaigns
Online advertising is a field that can keep marketers awake at night contemplating whether or not they made the right decision when running a pay-per-click campaign. Choosing the right match type, advertising copy, keywords, correlating landing page...
6 Tips for Mobile Success with Google PPC Campaigns
There is no denying the growing importance of the role mobile technology plays in the future of businesses, and your Google PPC campaigns are no exception. With mobile shopping and the click-to-call feature increasing at exponential rates...
4 Key Elements of a Successful Landing Page
Did you know that one of the factors to determine Google’s quality score in Adwords is the landing page experience? The landing page can also impact your Ad rank and advertising costs. According to the Google, landing page experience refers to how...
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Tips for Display Remarketing Beginners
Did you know that average bounce rate for a website is between 40% and 55%. This means that on average more than half of the people who come to your site view one page and leave without visiting any other pages. Luckily, with display remarketing...
How to Select the Right Keywords for Your PPC Campaign
One of the most important elements for a successful PPC campaign is selecting the right keywords. It might seem like a pretty seamless task since Google offers tools that can provide search marketers with sample keywords based on a scan of their...
10 Online Advertising Features to Be Thankful For
Happy American Thanksgiving! There’s no better time to reflect and be thankful for your family, friends, good health and PPC success. When it comes to digital marketing, there is much to be thankful for. According to emarketer.com, by the end of...
The Ideal Conversion Rate for AdWords
If you call the Google AdWords support team for insight into what your ideal conversion rate should be, you will be informed that anything above a 1.00% click-through rate is ideal. Ideal conversion rate varies with different industries based on...
The Importance of Split Testing for Paid Advertising
Two marketing executives within the same clothing company firmly believed that they had the best idea for a holiday promotion. In the olden days, there’d be a lot of arguments before one man’s idea would prevail and the others would falter. Often...
How to Report on Conversion Tracking in AdWords
If you work in the paid advertising industry, reporting on conversion tracking should be like lacing your skates before a hockey game (sorry for the Canadian-ism), it’s prep work for the later goal. Reporting is instilled into advertisers’ DNA as a...
How PPC Data Can Align Your SEO Strategy
According to Forbes, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising. Instead of debating whether to invest in organic or paid search, why not leverage the two different forms of online marketing...
How to Improve Your PPC Efforts by Implementing Broad Match Modifier Keywords
One of the most exciting aspects of online advertising is the capability to conduct on-the-fly A B testing, but if you are unaware of how to effectively test with broad match modifier you could be missing a big opportunity to reach a larger audience...