Ad Sitelinks are a great way to increase overall exposure and gain “real estate” in the sponsored listing sections. Now, Google is taking it even further with their newly released Enhanced Ad Sitelinks which in essence uses existing Text Ads in the...
Author - gmeyers
Blog Newsletter
Will Impression Share be Google’s Next Big Revenue Contributor of 2012?
Well, it’s official. Google will be releasing Ad Group Level Impression Share Metrics (IS) for both Search and Display networks, at the request of their many advertisers. However, there are some questions that arise to the overall value of the...
Tips on How to Get the Most out of Google Adwords Ad SiteLinks
Google Sitelinks Let’s face it: There are very few reasons why “NOT” to use the Sitelinks Ad Extension in Adwords. Some of the many obvious benefits are additional exposure, increased real-estate, overall competitive advantage and...
How to Maintain “Brand Continuation” Between Offline and Search Engines
We all live in a day and age where everyone and everything is digitally connected. If we watch something on TV, or read something in print, or hear something on the Radio, our natural thing to do is to go online and search for it. This is this...
Tips on How to Spread your PPC Budget across Multiple Engines.
Regardless of an advertisers monthly budget, and the fact that Google owns roughly 65%+ of the market, there is still that extra 34+% of an audience that should not be forgotten. Now, with that said, this does not mean an immediate sharing of the...
Display Network Strategies to Get The Most out of your Budget
The Google Display Network is making a HUGE comeback and Advertisers are migrating back to that platform. In fact, Google’s Display Network Revenue increased by 28% and CPC’s increase by 5% from last year. However, spending these ad dollars...
The Importance of Text Ad Testing During The PPC Launch Phase
When we sit down and draft a new PPC Strategy, the thought of Multivariate Text Ad Testing during the launch phase is probably not on the radar. The typical “rule of thumb” would be to wait a few months to gather some results and then...
Understanding Keyword Intent in a PPC Marketing Strategy
Experienced PPC Marketers are classically trained to organize keywords based on relevancy across all Adgroups and Campaigns. It’s become one of those obvious best practices that should be applied to every account, regardless of industry type...